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ADALBERTO VERISSIMO

Brazil,

Adalberto has been convinced, since the mid 1980s, that, in order to save the Amazon, there must be a sensible and sustainable plan to develop it.

This profile below was prepared when Adalberto Verissimo was elected to the Ashoka Fellowship in 2009.

INTRODUCTION

Adalberto has been convinced, since the mid 1980s, that, in order to save the Amazon, there must be a sensible and sustainable plan to develop it. By combining applied research and win-win negotiations among rival groups Adalberto’s initiatives have led to: the sustainable management and development of 5 million hectares of forests; the protection of 25 million hectares of the Amazons through the first ever 2006 Law of National Forest Preserves; and the development of a satellite monitoring system of the Amazon which he has transformed into an Amazon Health Index, similar to a stock exchange Dow Jones index to track trends in the health of the Amazon every couple of days.




THE NEW IDEA




THE PROBLEM




THE STRATEGY




THE PERSON




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